Audit point 1
The page or workflow has one primary action.
Audit tool
Open Graph Audit
Use this audit page to review a specific lead capture, website, automation, or operations path before building more complexity.
Audit checklist
Review the workflow before launch.
Each check is written for practical use by a service business owner or delivery team.
Audit point 2
The customer can understand what happens after contact.
Audit point 3
The owner receives enough information to reply quickly.
Audit point 4
The follow-up path does not depend on memory.
Audit point 5
The message wording is approved for the business.
Audit point 6
Mobile layout, forms, links, and notifications are tested.
Audit point 7
The status can be tracked in a sheet, dashboard, CRM, or portal.
Audit point 8
The next review date is clear.
Pass means
The basics are visible.
- The customer path is clear.
- The owner path is clear.
- The workflow can be tested.
- The next action is assigned.
Fail means
Do not add complexity yet.
- Rewrite the page or message.
- Simplify the form.
- Add owner notification.
- Create a follow-up status.