Purpose
What this guide helps you check.
The homepage should explain what the website is for, who it helps, what proof supports it, and what action a visitor can take next.
Review checklist
Work through each signal.
- 01
Clarify the first headline.
- 02
Move the main action into the first screen.
- 03
Strengthen proof, reviews, photos, or examples.
- 04
Remove sections that distract from the page goal.
Verification workflow
Close the loop with evidence.
-
01
Confirm the issue
Keep the original page or report evidence so the repair has a clear before state.
-
02
Make the focused repair
Change the smallest useful set of content, layout, link, or technical elements.
-
03
Test the workflow
Check the repaired page on mobile and desktop, including its links and primary action.
-
04
Retest the evidence
Run the relevant SEO checks again and compare the measured result.