Purpose
What this guide helps you check.
Image alt text should explain meaningful images without stuffing keywords or repeating nearby captions.
Review checklist
Work through each signal.
- 01
Add alt text to important service images.
- 02
Leave decorative images empty when appropriate.
- 03
Describe the image in plain language.
- 04
Check logos, before-after photos, and trust badges.
Verification workflow
Close the loop with evidence.
-
01
Run the measurement
Test the public page and save the report before making changes.
-
02
Review the evidence
Confirm the finding against the visible page, HTML, crawl, or browser result.
-
03
Apply the repair
Update the page without adding claims, schema, or keywords that the page cannot support.
-
04
Measure again
Retest the same URL and compare both score coverage and the underlying finding.